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EXCLUSIVE: Zegna Names Ousmane Dembélé Global Brand Ambassador

Summary by WWD
Zegna taps soccer star Ousmane Dembélé as global ambassador, marking its first sports partnership ahead of the 2026 FIFA World Cup.

2 Articles

Ousmane Dembelé, the winner of the 2025 Golden Ball, was signed by the Italian fashion firm Ermenegildo Zegna as his new ambassador. The Frenchman is the first footballer to join his list of ambassadors, confirmed the brand in a statement released by WWD. Dembelé’s jump to the high fashion court arrives only days after the start of the 2026 World Cup, his third tournament. “I’m hungry. I really want to revive the experience of 2018 because comin…

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WWD broke the news in United States on Friday, May 29, 2026.
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