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Dua Lipa's Sister Stars in GCDS MORSO Fragrance Campaign

Summary by latfusa.com
Yes, Dua Lipa has a sister… Rina Lipa.  Italian fashion house GCDS is expanding its creative universe into fragrance with the launch of Morso Eau de Parfum, its first fragrance, fronted by model Rina Lipa. Founded in 2015 by brothers Giuliano and Giordano Calza, GCDS has become an internationally recognized Italian brand known for its […]

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And what if a shoe becomes a scent? It is what Morso promises, the new release of GCDS. The shoe symbol of an entire brand arrives in the universe founded by the Calza brothers and becomes a scent. Particular also the launch, revealed in Milan with the collaboration of the Alberto Magri pastry shop, comes from the new five-year license signed with the [...] L'articolo Nasce "Morso" , the new scent of GCDS: when the heel becomes a fragrance comes…

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WWD broke the news in New York, United States on Thursday, November 12, 2026.
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