Dua Lipa's Sister Stars in GCDS MORSO Fragrance Campaign
4 Articles
4 Articles
EXCLUSIVE: Rina Lipa Lands First Beauty Campaign as Face of GCDS Morso Fragrance
Lipa and the brand’s founder Giuliano Calza talked with WWD about how the collaboration came up, their favorite moments from the set and mutual interests, spanning from Britney Spears to “La La Land.”
Dua Lipa's sister stars in GCDS MORSO fragrance campaign
Yes, Dua Lipa has a sister… Rina Lipa. Italian fashion house GCDS is expanding its creative universe into fragrance with the launch of Morso Eau de Parfum, its first fragrance, fronted by model Rina Lipa. Founded in 2015 by brothers Giuliano and Giordano Calza, GCDS has become an internationally recognized Italian brand known for its […]
Dua Lipa's Little Sister Lands Her First Campaign
On Thursday, Nov 12, Italian fashion brand GDCS (Giuliano Calza Design Studio) unveiled their first unsex fragrance, Morso, with a campaign starring Rina Lipa, little sister of popstar Dua Lipa, shot in London by Daniel Sannwald.
And what if a shoe becomes a scent? It is what Morso promises, the new release of GCDS. The shoe symbol of an entire brand arrives in the universe founded by the Calza brothers and becomes a scent. Particular also the launch, revealed in Milan with the collaboration of the Alberto Magri pastry shop, comes from the new five-year license signed with the [...] L'articolo Nasce "Morso" , the new scent of GCDS: when the heel becomes a fragrance comes…
Coverage Details
Bias Distribution
- 100% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium





