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Exclusive: Mattel shares expansive slate of IPs for 2026
In the April issue of Toy World, Kelly Philp, Senior Director of Marketing, and Michael Hick, Vice President – UK & Ireland, Benelux and Nordics, shared their thoughts on the year ahead and what’s coming for Mattel’s franchises. Looking ahead to the rest of 2026 and beyond, what are the key growth pillars for Mattel globally? KP: From the back end of last year, we’ve seen strong acceleration through our Vehicles and Games portfolios and we’re fe…
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Exclusive: Mattel shares expansive slate of IPs for 2026
In the April issue of Toy World, Kelly Philp, Senior Director of Marketing, and Michael Hick, Vice President – UK & Ireland, Benelux and Nordics, shared their thoughts on the year ahead and what’s coming for Mattel’s franchises. Looking ahead to the rest of 2026 and beyond, what are the key growth pillars for Mattel globally? KP: From the back end of last year, we’ve seen strong acceleration through our Vehicles and Games portfolios and we’re fe…
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