Merrell Inks Three-Year Deal With Sundance, Details

EXCLUSIVE: Inside Merrell’s Major New Deal With Sundance

Merrell inked a three-year deal with Sundance to expand its messaging through film. The deal also includes a sponsorship of the 2027 Film Festival.

Merrell Inks Three-Year Deal With Sundance, Details

Merrell is looking to the silver screen to spread its message of benefits of the great outdoors. On Thursday, the Wolverine Worldwide-owned footwear brand revealed that it has inked a new three-year partnership with Sundance Collab, the Sundance Institute’s digital learning platform for filmmakers worldwide, to expand Merrell’s “It Starts Outside” brand platform. Merrell noted […]

Merrell and Sundance Collab Announce Three-Year Global Storytelling Program and 2027 Sundance Film Festival Partnership

The Partnership Will Support Filmmakers Worldwide Through Original Short Films Inspired by Merrell’s “It Starts Outside” Global Brand PlatformROCKFORD, Mich. (Oct. 1, 2026) - Merrell, the global leader in outdoor footwear, and Sundance Collab, the Sundance Institute's digital learning platform for filmmakers worldwide, today announced a three-year global storytelling partnership, bringing Merrell’s global brand platform,