EXCLUSIVE: Horizon Wins Spectrum’s $450 Million Media Account

Charter's Spectrum partners with VCCP, Horizon Media on brand campaigns, media buying

A Spectrum retail store in Oregon. (Courtesy image) Charter Communications has picked VCCP to handle creative campaigns and Horizon Media as its media agency of record, both for its telecommunications brand Spectrum, the company announced on Tuesday. VCCP and Horizon Media will collaborate to deliver an integrated, customer-centric storytelling and media approach that will bring a singular voice to multiple audiences, across all channels and cus…

EXCLUSIVE: Horizon Wins Spectrum’s $450 Million Media Account

The result ends a months-long review that kicked off in the fall.

Spectrum Selects New Creative and Media Agencies

STAMFORD, Conn., March 31, 2025 – Spectrum today announced the selection of VCCP as its new lead creative agency and Horizon Media as its media agency of record. The new agency partnerships mark a pivotal step for Spectrum as it unifies its brand communications across all its residential and commercial lines of business in the highly competitive broadband, wireless and video marketplaces.  As Spectrum continues to evolve its “Life Unlimited” bra…