Sephora Reveals Lady Gaga “We Belong to Something Beautiful” Campaign and Special Collaboration During World Pride Month

Sephora, Haus Labs by Lady Gaga release new campaign ahead of Pride month

In addition to the campaign, the beauty retailer is bringing back its LGBTQIA+-centric spaces within some of its stores.

Sephora Reveals Lady Gaga “We Belong to Something Beautiful” Campaign and special collaboration during World Pride Month

PARIS--(BUSINESS WIRE)--May 28, 2025-

EXCLUSIVE: Haus Labs by Lady Gaga Partners with Sephora for ‘We Belong to Something Beautiful’ Pride Month 2025 Initiative

Lady Gaga’s makeup brand Haus Labs is teaming up with Sephora this Pride Month to raise money and bring awareness back to the LGBTQIA+ community through a global initiative called “We Belong to Something Beautiful.”  From June 1 to June 30, $1 from every Haus Labs purchase made at Sephora will be donated to the Born This Way Foundation, a non-profit organization focused on youth mental health and wellness. The “You and I” singer, whose real nam…

Sephora and Lady Gaga’s Haus Labs launch campaign supporting pride and youth mental health

Lady Gaga joins Sephora to amplify messages of kindness, inclusion and empowerment for LGBTQIA+ youth during Pride Month

Sephora unveils ‘We Belong To Something Beautiful’ campaign with Haus Labs by Lady Gaga

The new film starring Lady Gaga showcases her vision of beauty being part of a kind, inclusive community where individuals can safely explore and express themselves.

Lady Gaga is part of Sephora’s latest Pride Month campaign – 97.9 WRMF

Lady Gaga's Haus Labs beauty line and her Born This Way Foundation are teaming with Sephora for this year's edition of its signature Pride Month campaign.Called "We Belong to Something… Source