Exclusive: H&M wants to make clothing from CO2 using this startup's tech

Exclusive: H&M wants to make clothing from CO2 using this startup's tech

Rubi has developed an enzymatic process to turn carbon dioxide into cellulose that's ready to be spun into lyocell or viscose.

H&M Wants to Turn CO2 Into Clothing. Here’s How That Actually Works.

H&M is betting that the future of fashion starts with carbon dioxide. The Swedish retail giant has partnered with a startup called LanzaTech to develop a supply chain that converts industrial CO2 emissions into polyester — the synthetic fiber that makes up more than half of all textiles produced globally. The announcement, reported by TechCrunch, signals one of the most ambitious attempts yet by a major fashion brand to decarbonize its materials…

H&M wants to make clothing from CO2 using this startup’s tech

Rubi has developed an enzymatic process to turn carbon dioxide into cellulose that's ready to be spun into lyocell or viscose.