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Chappell Roan Is the New Face of MAC Viva Glam

The campaign will send a $300,000 grant to Roan’s Midwest Princess Projects as MAC expands a philanthropy-driven program that has raised more than $545 million since 1994.

Summary by Allure
Musician Chappell Roan is the latest face of MAC's Viva Glam campaign. She appears in ads shot by Inez & Vinoodh to promote her 3-piece collection of charitable lip products.

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WWD broke the news in United States on Tuesday, June 9, 2026.
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