US EditionExclusive-Broadcasters Urge EU to Tighten Rules for Big Tech in Smart TV Standoff
Broadcasters urge the EU to apply Digital Markets Act rules to smart TVs and virtual assistants citing rising market shares up to 24% and risks of Big Tech restricting competition.
- On March 23, major European broadcasters sent a joint letter to Teresa Ribera urging that Google, Amazon, Apple and Samsung's smart TVs and virtual assistants fall under the DMA.
- Broadcasters urged Ribera to apply qualitative criteria even if platforms lack more than 45 million monthly active users and 75 billion euros, warning Big Tech ecosystems restrict linking between media apps.
- A 2025 market study cited by broadcasters showed Android TV's market share rose from 16% to 23%, Fire OS from 5% to 12%, and Samsung's Tizen holds 24%.
- The European Commission confirmed receipt of the letter and is assessing its contents; it has yet to label any virtual assistants as DMA gatekeepers, while broadcasters noted OpenAI entered the virtual assistant field last year.
- ACT members, including Canal+, RTL, and others, warned that the lack of assistant designation creates a regulatory void allowing AI assistants to act as de facto gatekeepers across phones, smart speakers, and in-car services.
15 Articles
15 Articles
The largest televisions and media companies in the world have asked the European Union to apply its most difficult regulations against smart televisions and intelligent assistants developed by Google, Amazon, Apple and Samsung, reports The Guardian. The application came in a letter from the Association of Business Services and Video in Europe's Request...
Canal+, ITV, Sky, and other broadcasters urge the EU to designate smart TV operating systems such as Android TV and Amazon Fire OS as gatekeepers under the DMA (Foo Yun Chee/Reuters)
Foo Yun Chee / Reuters: Canal+, ITV, Sky, and other broadcasters urge the EU to designate smart TV operating systems such as Android TV and Amazon Fire OS as gatekeepers under the DMA — Google (GOOGL.O), Amazon (AMZN.O), Apple (AAPL.O) and Samsung's (005930.KS) smart TVs and virtual assistants…
The lobby group said that big techs may have incentives to keep end users within their own ecosystems and to restrict the linkage or redirection of a media application to another
EU digital rules should apply to Big Tech's smart TVs, broadcasters tell antitrust chief
BRUSSELS, Belgium – Google, Amazon, Apple, and Samsung’s smart TVs and virtual assistants should fall under the EU’s toughest tech rules because of their growing market power, the world’s largest broadcasters told EU antitrust chief Teresa Ribera on Monday, March 23. The call by the Association of Commercial Television and Video on Demand Services in Europe (ACT) whose members include Canal+, RTL, Mediaset, ITV, Paramount+, NBCUniversal, Walt Di…
EU Broadcasters Call for Tougher Tech Rules on Smart Devices and Virtual Assistants
Major broadcasters in Europe have urged the EU to classify smart TVs and virtual assistants as gatekeepers under the Digital Markets Act. This plea arises from growing concerns about the influence of tech giants such as Google, Amazon, Apple, and Samsung on content distribution and user access.
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