EXCLUSIVE: Accenture Song Acquires Whalar in Giant Bet on Influencer Marketing
The deal will bring more than 170 Whalar employees and its co-CEOs into Accenture Song as the companies pursue creator economy growth.
- Accenture Song has acquired marketing agency Whalar from Whalar Group, with the company describing the deal as the industry's "largest creator economy transaction."
- Expanding its creator economy footprint, Accenture Song acquired Superdigital last year and Unlimited in 2024, while Whalar Group will enter a three-year strategic partnership with the consulting giant.
- Whalar co-CEOs Emma Harman and Cronk will join Accenture Song with over 170 employees, bringing experience managing $600 million in campaigns for clients including the NFL, Uber, and IKEA.
- For context, Publicis Groupe's 2024 acquisition of Influential was pegged at around $500 million, providing market perspective on the scale of creator economy deals.
- Accenture Song CEO Ndidi Oteh said, "growth is inseparable from relevance," positioning the acquisition to accelerate ambition in the creator revolution and expand the consulting giant's marketing reach.
12 Articles
12 Articles
Accenture Acquires Whalar to Strengthen Creator Marketing Capabilities
An agreement has been reached where Accenture will purchase Whalar, which is a market leader in creator agencies, from Whalar Group as it looks to improve its creator marketing efforts at Accenture Song. It goes without saying that this deal highlights the importance of employing techniques like influencer marketing and social commerce in today’s digital age. Once this deal is completed, Whalar’s more than 170 employees spread across the United …
Accenture acquires Whalar, Whalar Group's social media and content creation agency, which becomes part of Accenture Song. Accenture acquires Whalar, Whalar Group's social media and content creation agency, was first published in Marketing Insider Review.
Accenture has agreed to the acquisition of Whalar, an agency dedicated to the creation of content and social networks of Whalar Group. Whalar will become part of Accenture Song and will incorporate capabilities at scale in the activation of creators and influencers to boost the growth of its customers. By connecting insights in real time, social commerce and discovery driven by IA, Accenture Song will help creators move from spot collaborations …
Coverage Details
Bias Distribution
- 50% of the sources lean Left, 50% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
