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Excessive DEI Hurts Game Sales By Nearly 10%, Finds New Study

Summary by Tech4Gamers
A new DEI-focused study suggests that games with heavy inclusivity and diversity elements tend to struggle after their release. Excessive DEI Hurts Game Sales By Nearly 10%, Finds New Study is a post from Tech4Gamers - All About Technology And Gaming News
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5 Articles

Economists Haomiao Wang and Bohui Zhang found a link between the number of elements of diversity, equity and inclusiveness (DEI) in video games and their commercial results. According to their data, games with large numbers of DEI content were on average more than 5% worse and their revenues were almost 8% lower.

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Can diversity and inclusion factors impact games' financial performance? Gamers on forums have long confirmed this, but now economists Haomiao Wang and Bohui Zhang have decided to take a closer look at this issue and... Full version of the website: https://ithardware.pl/aktualnosci/dei_gry_sprzedaz_steam-55794.html

A new study on Steam games shows sales declines due to DEI elements. Preliminary data show up to 7.69% less sales.

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Tech4Gamers broke the news on Tuesday, November 3, 2026.
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