Examining Clean Haircare Products for Textured Hair

'Clean' beauty products often have hidden hazards

Analysis reveals that in the absence of federal regulation, “clean” beauty labels often leave consumers guessing, particularly women of color. As consumers increasingly pivot toward safer, non-toxic personal care routines, the “clean beauty” market has exploded. However, the new research suggests that for consumers with textured hair, the “clean” label may not always equal “chemical-free.” “…’clean’ is often nothing more than a marketing term.” …

Examining Clean Haircare Products for Textured Hair

In recent years, the demand for “clean” personal care products has exploded, reflecting a growing consumer desire for transparency, natural ingredients, and reduced chemical exposure. A new study spearheaded by Madrid Larrañaga and colleagues takes a deep dive into this burgeoning market, focusing specifically on “clean” hair products formulated for textured hair. This research, conducted in a Los Angeles Target store—a representative retail env…