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Ex-Capitol Music Chiefs Michelle Jubelirer and Arjun Pulijal Launch New Company: Soft Shock, Backed by HarbourView

Soft Shock, supported by HarbourView Equity Partners, offers diverse talent management and creative services with a mission to empower artists across multiple entertainment sectors.

Summary by Variety
Former Capitol Music Group execs Michelle Jubelirer and Arjun Pulijal have announced the launch of Soft Shock, a new management and media collective.

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Music Business Worldwide broke the news on Thursday, September 18, 2025.
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