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Even with a Tight Budget, Brazilian Plans to Spend More on Black Friday, Says Google Research

Summary by Globo
Even with the tightest budget, the Brazilian intends to spend more on the next Black Friday, which happens this year on November 27th. According to Google, more than 41% of consumers say they should spend more in 2026 compared to the previous edition. However, they arrive at Black Friday more planned: 48% have a list of wishes, 44% have already started to search prices and 46.7% say they are organizing financially for the date. Exclusive materia…

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Even with the tightest budget, the Brazilian intends to spend more on the next Black Friday, which happens this year on November 27th. According to Google, more than 41% of consumers say they should spend more in 2026 compared to the previous edition. However, they arrive at Black Friday more planned: 48% have a list of wishes, 44% have already started to search prices and 46.7% say they are organizing financially for the date. Exclusive materia…

·Rio de Janeiro, Brazil
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Globo broke the news in Rio de Janeiro, Brazil on Wednesday, August 26, 2026.
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