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Published 2 months ago

Even the behemoth NFL can benefit from the 'Taylor Swift Effect'

Summary by Ground News
NFL fans and media have reacted by going full Swiftie, which I understand. For legacy media, tapping into Swift's massive fan base is a matter of survival. But the NFL? They are the cool kids. Glad to see them acknowledge that somebody else is cooler, though fawning over her doesn't suit them.
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CBC NewsCBC News

Even the behemoth NFL can benefit from the 'Taylor Swift Effect'

Teams and leagues can pour money and effort into focus groups and ad campaigns and novelty events, but the biggest, most satisfying marketing wins are often organic, writes CBC Sports senior contributor Morgan Campbell.

2 months ago·Canada
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Le FigaroLe Figaro

How the Taylor Swift Effect benefits American football

The presence of the American singer at the Kansas City Chiefs Stadium thrilled audiences across the Atlantic.

2 months ago·Paris, France
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