Even Luxury Brands Are Taking Interest in the Tennis Fashion Market… Revisiting F&F’s Bet From 4 Years Ago

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The fashion industry is paying attention as some of the golf population, which surged during the COVID-19 pandemic, shifts to tennis. This is due to the ease with which court-origin items such as polo shirts, pleated skirts, and sneakers can be worn as everyday wear, coupled with the alignment of wellness and premium lifestyle trends. Global luxury brands like Gucci, Louis Vuitton, and Dior are also successively appointing world-class tennis pla…