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Apple Ads and Apple Maps Should Not Be Designated Under Digital Markets Act, Says EU

The European Commission ruled Apple Maps and Apple Ads do not meet gatekeeper criteria under the Digital Markets Act due to strong competition, the Commission said.

  • On Thursday, the European Commission announced that Apple Maps and Apple Ads would not be designated as gatekeepers under the Digital Markets Act.
  • The Commission found neither platform service constitute an important gateway for business users to reach end users and said the platform services face significant competition in Europe.
  • Per Reuters, Apple issued a statement welcoming the ruling and noted it has made many region-specific changes to the iPhone and iOS in the EU due to the DMA.
  • The outcome amounts to a narrow win for Apple as its DMA compliance has been repeatedly questioned, with observers describing the ruling as a 'win' for Apple amid ongoing scrutiny.
  • IOS 26.3 will roll out several new features for EU users as part of Apple’s DMA compliance efforts amid the broader compliance debate.
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The European Commission noted that the relatively low use of map and advertising services by the company has a limited impact on the European market

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Channel News Asia broke the news in Singapore on Thursday, February 5, 2026.
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