EU Says 'Rabbit Hole' Video Feeds on TikTok Violate Its Digital Rules
Regulators said TikTok’s algorithm can steer users toward harmful content and ineffective controls leave minors exposed to repeated recommendations.
- On Friday, the executive arm of the 27-nation European Union ordered TikTok to revamp its 'For You' feed, citing preliminary findings that the platform's recommendation algorithm steers users into harmful 'rabbit holes' affecting mental health.
- European regulators claim the algorithm feeds users 'triggering' content like weight loss videos based on past engagement, failing to assess how recommendation systems threaten user well-being and body image.
- To curb the 'rabbit hole effect,' European Commission Executive Vice-President Henna Virkkunen demanded TikTok reduce reliance on viewing time as a recommendation metric, prioritizing 'explicit preferences' to help users opt out.
- Following two years of investigation under the Digital Services Act, the European Commission has issued two prior findings accusing TikTok of 'addictive design' and failing to protect children's privacy.
- TikTok faces potential fines of up to 6% of total annual revenue if the European Commission upholds these preliminary findings, though the company has not yet responded to the commission.
63 Articles
63 Articles
For TikTok, the time spent watching them counts as a sign of interest. If the app recommends more similar videos and stops at them again, the topic can take up more and more space in its "For You" section. It is the mechanism that the European Commission describes as a "rabbit hole".
The EU Commission has accused the TikTok platform of using its algorithm to fuel addiction, eating and anxiety disorders. If they do not adjust the functioning of the system, there is a high penalty.
The European Union's technology regulatory bodies (EU) accused on Friday (6) the TikTok social media platform of violating the block rules for online content due to the so-called "breed touch" effect of its recommendation system, which draws users' attention to a constant flow of similar videos. ByteDance, a Chinese TikTok controller, runs the risk of receiving a fine of up to 6% of its overall annual billing next year if it fails to solve the p…
EU says 'rabbit hole' video feeds on TikTok violate its digi
LONDON (AP) — The European Union accused TikTok of breaching the bloc’s digital rules because its algorithm recommends users a nonstop stream of personalized videos including those that it says could hurt mental health and body image.
EU says 'rabbit hole' video feeds on TikTok violate its digital rules
The European Union has accused TikTok of breaching its digital rules. The EU says TikTok's algorithm recommends videos that could harm mental health and body image. The bloc's executive arm wants TikTok to change its “For You” feed design to…
Brussels increases the pressure on Tiktok: The EU Commission demands changes to the app's algorithm. The mental health of users is at risk, Brussels argues.
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