Chatbots Must Now Confess They're AI and Deepfakes Need Labels Under New EU Rules
18 Articles
18 Articles
A new phase of the Artificial Intelligence Act in the European Union came into force this Sunday, with stricter transparency criteria, and empowering the AI Block Office (AI Office) to monitor and punish millions of companies that fail to comply with the rules. The legislation, adopted in 2024, now reaches a crucial milestone to ensure that citizens know when they are interacting with automated technologies or reading texts and selling images ge…
Chatbots Must Now Confess They're AI and Deepfakes Need Labels Under New EU Rules
Chatbots operating across the European Union must now tell users they are talking to a machine, not a person. AI-altered images, video and audio also require clear labelling, under new transparency rules that took effect on Sunday. The obligations form part of the bloc's Artificial Intelligence Act, which the Council of the EU has called the world's first law on artificial intelligence. From 2 August, the European Commission's AI Office, working…
From 2 August, official icons must inform users when content is generated or modified by AI. The European Union will also have more power to regulate the sector.
From 2 August 2026, Europeans will have to be more informed when they interact with artificial intelligence or when a text, image, sound or video has been generated or manipulated by it....
The European Union has implemented an AI law that includes disclosure requirements for AI-generated content. Chatbots, deepfakes, and the like must display markings indicating that they are AI-generated, and violations may result in fines of up to 3% of revenue. This regulation, which applies to global companies as well, is expected to become a global standard.
Some key provisions of the EU Act on Artificial Intelligence (AI) will come into effect in European Union countries on Sunday, in particular transparency rules for selected AI systems. This means, for example, the obligation to inform users that they are communicating with a chatbot or other artificial intelligence system....
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