Etsy Goes After Prime Day with ‘Shop Other Jeffs’ Campaign

Etsy goes after Prime Day with ‘Shop Other Jeffs’ campaign

The marketplace's campaign features non-billionaire Etsy sellers named Jeff and includes limited-edition merchandise.

Etsy Takes Aim At Amazon With "Shop Other Jeffs" Campaign, But Seller Trust Questions Remain

Etsy is leaning into its independent seller roots with a new "Shop Other Jeffs" campaign, taking a playful but pointed shot at Amazon and Jeff Bezos ahead of Prime Day, set for June 23 through June 26 this year.The campaign highlights real Etsy sellers named Jeff as an alternative to billionaire-backed ecommerce, with Etsy saying there are more than 5,000 sellers named Jeff on the marketplace.Etsy Chief Marketing Officer Brad Minor announced the…