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Essity Acquires Feminine Care Business in Brazil

Summary by WFMZ
STOCKHOLM, Aug. 19, 2026 /PRNewswire/ -- Hygiene and health company Essity has entered into an agreement to acquire Kenvue's feminine care business in Brazil, including the market-leading brands Carefree, Sempre Livre and o.b. The purchase price amounts to USD 284m…

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The Swedish health and hygiene multinational Essity concluded an agreement to buy Kenvue's women's care businesses in Brazil, which include leading brands such as Carefree, Always Free and O.B., for $284 million. According to the companies, the operation includes ownership of the brands of internal absorbers and absorbers, as well as associated manufacturing equipment in the country that are currently of the American company. In the 12 months cl…

·Rio de Janeiro, Brazil
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Business is valued at $284 million (about R$1.4 billion)

·São Paulo, Brazil
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Swedish Essity is acquiring American Kenvue's business in Brazil for intimate hygiene products for women. The purchase price is equivalent to SEK 2.7 billion.

·Malmö, Sweden
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Hygiene and health company Essity has entered into an agreement to acquire Kenvue's feminine care business in Brazil. The purchase price amounts to USD 284 million, equivalent to approximately SEK 2.7 billion.

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Dagens industri broke the news on Wednesday, August 19, 2026.
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