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Equativ Launches Media Planning Agent to Enhance Buyer Efficiency and Boost Campaign Outcomes

Equativ launches the AI Media Planning Agent within Maestro platform. It instantly converts media briefs into optimal campaigns activation...

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NiagaraFallsReview.ca

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Lean Left

Equativ Launches Media Planning Agent to Enhance Buyer Efficiency and Boost Campaign Outcomes

Built on Maestro by Equativ, this is the first of a full suite of Equativ AI Agents for buyers that simplifies media planning, drives smarter decisions, higher ROAS, and scalable performance.

4 days ago·Niagara Falls, Canada

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themedialeader.com

Equativ Launches First Ai Agent for Media Buyers - the Media Leader En

Equativ has deployed the Media Planning Agent, a new tool to support integrated planning in Maestro by Equativ. Designed as an operational co-pilot, it transforms the briefs into actionable deals strategies and aims to strengthen the speed, accuracy and performance of campaigns. Developed on the SSP infrastructure of Equativ, the agent wants to automate the most time-consuming steps: needs analysis, targeting recommendations, bid proposals and c…

3 days ago

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