The investigation by Italy’s competition authority, Autorità Garante della Concorrenza e del Mercato (AGCM), was into the company’s adverts for a Braun hair removal device, which it said may have misled consumers
In February the Antitrust had pointed the finger against the claim of the Braun Skin i-Expert epilator, considering messages misleading on the duration of the results. Procter & Gamble now undertakes to remove the reference to the two years "free from hair" and to extend the guarantee until December 100 days satisfied or refunded.