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Federal Ministry of Justice - "Climate Friendly" or "Sustainable": Harder Conditions for Advertising with Environmental Statements Announced

Summary by Deutschlandfunk
For advertising with environmental-related information such as "climate-friendly" there will be stricter requirements in Germany in the future. This is evident from a bill of the Federal Ministry of Justice. Accordingly, statements about a product such as "sustainable" should only be admissible if they can be substantiated.

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For advertising with environmental-related information such as "climate-friendly" there will be stricter requirements in Germany in the future. This is evident from a bill of the Federal Ministry of Justice. Accordingly, statements about a product such as "sustainable" should only be admissible if they can be substantiated.

·Germany
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The Federal Ministry of Justice in Berlin plans stricter regulations for advertising with environmental statements. In the future, such statements must be verifiable. In addition, manipulative practices in financial services should be regulated.

·Munich, Germany
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Lean Left

Many providers now advertise with environmental statements such as »climate neutral« or »biodegradable«. However, much can be said. In the future, stricter standards for such statements should now apply.

·Germany
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German Minister of Justice and Consumer Protection Stefanie Hubig plans to impose stricter advertising requirements with terms such as "environmentally friendly" or "biodegradable". Although such statements are positive, they are often unclear, she explained in Berlin on Monday.

Many providers advertise with environmental statements such as "climate neutral" or "biologically degradable". Justice Minister Stefanie Hubig wants to regulate such statements more strongly.The post Advertising with environmental statements: harder editions planned first appeared on sales economy.

It doesn't get any greener: Minister of Justice Stefanie Hubig has presented a new law against Greenwashing. According to this, in the advertising sector only environmental and sustainability statements should be allowed if they are also verifiable. Environmental seals must also be certified independently. The law implements an EU directive. The Bundestag still has to agree. mirror.de (Photo: IMAGO / photothek)

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Spiegel broke the news in Germany on Monday, July 7, 2025.
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