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Primark Shoppers 'Fuming' as Summer Wardrobe Essential Sees Price Hike
Primark raised flip flop prices from about £1 to £2 due to higher business costs including National Insurance and minimum wage increases, affecting UK shoppers.
- Ahead of summer, Primark increased the in-store price of its basic flip flops to £2, available only in stores in colours including white, black, and pink.
- Commenters linked the rise to higher operating costs, noting 'Cost of doing business goes up, price of goods go up to match that.'
- A TikTok post and shopper photos from 2024 showed the flip flops at £1, while social posts like '£2 is still dirt cheap imo though!' reacted to the price increase, according to shoppers.
- The retailer was asked for comment as customers debated the change, noting the flip flops’ use for holidays and weddings.
- Shoppers were split over the change, with posts like '2 quid now xx' and 'I'm just glad they are finally back in stock'; observers noted Primark’s price rise is timely for summer purchasing.
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