Emotional Martin Lewis admits 'I can't cope' as shocking scams skyrocket

'I'm Losing This Battle': Martin Lewis Breaks Down Over AI Scam Victims

Money-saving expert Martin Lewis says he is 'losing this battle' against AI-generated scams that use his face, voice, and name to trick people into fake investment schemes. He warned that victims continue to lose significant sums despite years of campaigning to stop fraudulent advertisements appearing online. A Message That Broke Him Earlier this month, Lewis revealed that he received an email from an elderly disabled woman who had lost her life…

Emotional Martin Lewis admits 'I can't cope' as shocking scams skyrocket

The TV finance expert has spoken candidly about the personal toll of fighting increasingly sophisticated online scams