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Eminem’s ‘Slim Shady’ Trademark Battle With Swim Shady Hits Australian Hearing
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Eminem’s ‘Slim Shady’ Trademark Battle With Swim Shady Hits Australian Hearing
Eminem’s long running fight to protect the ‘Slim Shady’ trademark is colliding head on with an Australian beach brand, with Swim Shady confirming its legal dispute is now active across multiple countries ahead of a key local hearing this week. The Byron adjacent startup is digging in, despite the Detroit icon arguing the name is “highly confusingly similar and/or legally identical in sight and sound” to his alter ego, it’s a claim that’s now bei…
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