US EditionEmerging Markets Drive Shift in High-Speed Rail Marketing Strategies
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Emerging Markets Drive Shift in High-Speed Rail Marketing Strategies
A recent study published in the Asian Management and Business Review has shed light on the evolving landscape of high-speed rail (HSR) marketing strategies, particularly in emerging Southeast Asian markets. The research, led by Cep Abdul Baasith Wahpiyudin from the Department of Management and Business at IPB University in Indonesia, analyzed 138 Scopus-indexed articles from 2014 to 2023 to… Source
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