Elon Musk's xAI Says It Can Now Stuff AI-Generated Product Placement Into Any Scene of Your Favorite Movie

Elon Musk's xAI Says It Can Now Stuff AI-Generated Product Placement Into Any Scene of Your Favorite Movie

Streaming services already cut up their content with annoying and often poorly-timed ads. Now, thanks to new tech, your favorite movies and TV shows could soon be stuffed with AI-generated product placement, too. In an announcement, Elon Musk’s AI company xAI unveiled a new tool called “Halftime” which “dynamically weaves AI-generated ads into the scenes you’re watching.” Instead of cutting to an ad break, Halftime manipulates the characters ons…

AI App promises to generate product placement within content itself

Happy Mag https://happymag.tv Thanks. In the blur of a 24-hour xAI hackathon, a student team from the University of Waterloo has reimagined advertising. Their creation, ‘Halftime,’ uses Grok to watch a video like... Happy Mag https://happymag.tv