X, World Federation of Advertisers Settle Litigation over GARM Dispute
The companies said they are resetting relations after a judge found X failed to show an antitrust violation and X dropped its appeal.
- On Wednesday, Elon Musk's X and the World Federation of Advertisers settled their antitrust litigation, announcing they are "putting the litigation behind them" to "reset the relationship" between the organizations.
- Musk's company sued the WFA in 2024, alleging an "illegal boycott" through the Global Alliance for Responsible Media , claiming advertisers withheld billions of dollars due to concerns over content moderation policies.
- A federal judge dismissed X's antitrust claims in March after determining the company failed to demonstrate harm under federal competition law; the WFA confirmed GARM will not be revived.
- While the WFA settlement resolves the trade group dispute, litigation continues against specific advertisers including Mars, CVS Health, and Colgate-Palmolive, who remain in ongoing proceedings.
- Facing declining ad revenue, Musk recently launched X Money, a payments product designed to reduce the platform's reliance on advertising while rebuilding advertiser confidence following the legal battle.
19 Articles
19 Articles
X settles with advertising group after accusing it of coordinating a boycott
In a joint statement, X Corp. and the WFA said they were "putting the litigation . . . behind them" and that the agreement "resets the relationship between the two organizations." Neither side disclosed the terms.Read Entire Article
Elon Musk's X Settles Lawsuit with Advertisers over Ads Boycott
Elon Musk's social media platform X has reached a settlement with the World Federation of Advertisers, ending a contentious legal battle that began in 2024 over allegations of an advertising boycott. The post Elon Musk’s X Settles Lawsuit with Advertisers over Ads Boycott appeared first on Breitbart.
Elon Musk’s X and WFA end two-year legal battle over GARM
New Delhi: Elon Musk-owned X and the World Federation of Advertisers (WFA) have settled their long-running legal dispute over an alleged advertiser boycott linked to the now-defunct Global Alliance for Responsible Media (GARM), bringing an end to the battle. The settlement follows a lawsuit filed by X in August 2024, in which the platform accused the WFA and several major advertisers of illegally coordinating a boycott that deprived X of advert…
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