Lilly Logo Coming to IU, Purdue Basketball Courts

Lilly logo coming to IU, Purdue basketball courts

INDIANAPOLIS — Eli Lilly and Company will have its logo displayed on the basketball courts at Indiana University’s Simon Skjodt Assembly Hall and Purdue University’s Mackey Arena as part of a new multiyear partnership. Lilly, IU Athletics, Purdue Athletics and Learfield announced the agreement Friday. It marks Lilly’s first full sports sponsorship in college athletics. […]

Eli Lilly logo coming to Simon Skjodt Assembly Hall court

A corporate logo will be added to the floor at Indiana’s iconic Simon Skjodt Assembly Hall. Both IU and Purdue announced a court branding partnership on Friday morning with the Indianapolis-based drugmaker. The release from IU Athletics is below. LILLY, INDIANA ATHLETICS AND PURDUE ATHLETICS ANNOUNCE ICONIC COURT BRANDING PARTNERSHIP Lilly Becomes First Corporate Brand [...]

Lilly to Brand Indiana and Purdue Basketball Courts in First College Deal

Eli Lilly will place its logo on the basketball courts at Purdue’s Mackey Arena and Indiana’s Simon Skjodt Assembly Hall as part of a multiyear partnership. Lilly’s first full college-athletics sponsorship is intended to build brand visibility while connecting students and graduates with career opportunities in Indiana.

Lilly and Purdue Athletics Announce Iconic Court Branding Partnership