Motiva, EcoRodovias and Eletromidia Create Media Company for Advertising on Highways – Money Times
5 Articles
5 Articles
Looking at a market ue moved US$ 10.8 billion in the world in 2025, according to data from Grand View Research, the external media company Eletromidia and highway dealers Motiva and EcoRodovias announce a joint venture to install and market advertising panels on roads. The operation will focus on 12 highways and sections of access to Greater São Paulo and plans to exceed 200 advertising points by the end of 2027. Check Motiva results and indicat…
Initial focus of the joint venture are 12 highways that add up to a daily traffic of more than 4 million vehicles
Companies want to explore the advertising market on highways in Brazil; business still depends on Cade's endorsement. Read on Power360.
The road dealers Motiva and Ecorodovias formed a company with the external media company Eletromidia to explore the advertising market on highways, announced the companies on Tuesday. The initial focus of the joint venture are 12 highways operated by Motiva and EcoRodovias: President Dutra, Anhanguera-Bandeirantes System, Anchieta-Immigrantes, Castello Branco-Raposo Tavares, Ayrton Senna, Rodonel [...]
Joint venture, announced this Tuesday (29), is focused on the implementation of digital and static panels initially in 12 concessions
Coverage Details
Bias Distribution
- 100% of the sources lean Right
Factuality
To view factuality data please Upgrade to Premium
