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Eight new beauty brands land at Boots including Olaplex, Sunday Riley and By Terry
Boots is widening its beauty range as strong demand for premium skincare and haircare drives new launches and store upgrades, the retailer said.
- Boots expanded its beauty selection by adding eight brands this autumn, including Olaplex, Sunday Riley, Kate Somerville, Laura Geller, Kopari, Terry, Eulah, and EDIT.
- These additions support a broader strategy to enhance retail environments, building on Boots' existing network of 180 dedicated beauty halls across the UK.
- Luxury skincare options include Sunday Riley's Brightening Serum, alongside Rochelle Humes' Eulah range and the EDIT collection featuring The Hydrating Balm.
- Shoppers can currently access 20% off selected products, while those spending £35 on Olaplex items receive a free gift.
- More than 50 Boots store beauty departments are currently undergoing improvements, with new premium miniature products being introduced to increase discovery opportunities.
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26 Articles
26 Articles
LondonWorld+2 Reposted by 2 other sources
Beauty fans are in for a treat as Boots adds eight new brands including Olaplex
Boots has expanded its beauty offering with eight new arrivals, including luxury skincare, premium haircare and affordable make-up from some of the industry's best-known names.
·London, United Kingdom
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Derbyshire Times+22 Reposted by 22 other sources
Eight new beauty brands land at Boots including Olaplex, Sunday Riley and By Terry
Boots has expanded its beauty offering with eight new arrivals, including luxury skincare, premium haircare and affordable make-up from some of the industry's best-known names.
·Derbyshire, United Kingdom
Read Full ArticleCoverage Details
Total News Sources26
Leaning Left1Leaning Right0Center22Last UpdatedBias Distribution96% Center
Bias Distribution
- 96% of the sources are Center
96% Center
C 96%
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