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EICMA and WorldSBK reach ‘momentous agreement’ with ticketing benefits

WorldSBK and the world’s largest annual motorcycle exhibition EICMA have launched an expanded collaboration that will see the release of an exclusive ticket promotion. The agreement will see round 10 of this year’s Superbike World Championship at the Cremona Circuit from September 25-27 renamed to the EICMA Italian Round. Anyone who already holds a ticket for the 2026 EICMA exhibition, or purchases one, will be entitled to a €10 (£8.50/$11.50) d…

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TheTicketingBusiness News broke the news on Thursday, August 13, 2026.
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