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Egypt Launches Franchise Drive to Expand Local Brands Across Regional Markets
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Egypt Launches Franchise Drive to Expand Local Brands Across Regional Markets
Egypt has launched a nationwide franchising initiative to help domestic businesses attract private investment, expand without financing every new outlet and develop Egyptian-owned brands capable of competing in regional markets. The Franchise Egypt Tour opened in Alexandria on 11–12 October, according to reports of the inaugural event, organised by Franchise International, part of the National […]
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