Freeview and Sky Rivalled by Very Smart Free TV Upgrade From EE

EE customers unlock clever way to search for your favourite TV shows and movies for free, and that's not all

Endless scrolling may be on its way out. EE has launched Smart Search — a new tool that uses Artificial Intelligence (AI) to help you quickly locate shows and films across platforms.With 42% of British viewers claiming that they rely on their phones for content discovery, the feature highlights a fragmented viewing journey across multiple devices. A further 61% of Britons say that they want a unified view of live and on-demand content.EE TV’s Sm…

Freeview and Sky rivalled by very smart free TV upgrade from EE

EE has announced a smart upgrade for TV customers.

EE launches AI-powered content search for EE TV

EE has introduced what it says is the UK’s first pay-TV conversational AI search service, adding new Smart Search and Mood Matcher features to EE TV. The BT-backed operator said Smart Search allows viewers to look for content using natural language rather than exact programme titles. Users can search by mood, theme, plot point or even a remembered line of dialogue, with results drawn together from live TV, on demand libraries and integrated stre…

EE TV debuts new AI-powered Smart Search

UK telco EE has introduced a new AI-powered content discovery feature to its EE TV service. Smart Search then presents the results from across live TV, on-demand libraries and streaming apps on EE TV. The company has also launched Mood Matcher, which enables viewers to describe what they’re looking for by mood, theme, plot element or even a favourite one-liner. The launch comes as new EE consumer research highlights how difficult choosing someth…

EE TV Launches AI Smart Search - With A Catch

EE TV has launched a new AI-powered search feature called Smart Search, designed to make it easier to find something to watch across all the apps and channels on the platform. There’s also a second new feature launching alongside it, called Mood Matcher. Both are available now – though with a fairly significant catch we’ll get to in a moment. EE TV, for those unfamiliar, is the pay-TV service available to BT and EE broadband customers. It gives …

EE TV rolls out AI-powered Smart Search

EE has launched Smart Search on EE TV, a new AI-powered content discovery feature designed to help viewers quickly find what they want to watch whilst avoiding endless scrolling across apps and channels. EE TV’s Smart Search helps users look for content by understanding how viewers naturally think about what they want to watch. Instead […]