EDO Tests "Always On" Measurement Tool with NBC Universal, Paramount

EDO tests "Always On" measurement tool with NBC Universal, Paramount

(Graphic by The Desk) EDO has launched a new measurement product aimed at making outcomes-based television advertising data more accessible and scalable across linear and streaming platforms. The product, called EDO Always-On, is a cross-platform offering designed to deliver automated performance data directly into media partners’ proprietary analytics systems, the company said on Wednesday. The product expands EDO’s long-standing measurement of…

EDO Launches ‘EDO Always-On’, Delivering Automated, Scaled Outcomes Measurement for Convergent TV - The Morning Sun

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EDO Launches ‘EDO Always-On’, Delivering Automated, Scaled Outcomes Measurement for Convergent TV

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EDO pipes automated TV outcomes into publishers' platforms with Paramount and NBCU

EDO launches syndicated cross-platform measurement feeding directly into media partners' analytics systems as streaming and linear converge. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.