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Economic Frustration Tests Trump’s Standing with Rural Voters, New AP-KFF Poll Finds

About half of rural voters say the economy is worse off now, and only 17% see Trump administration health policies helping their costs, the survey found.

  • An AP-KFF poll of 2,241 rural voters conducted Aug. 12-24, 2026, reveals deep economic frustration among this key group, though President Donald Trump maintains 48% approval despite a slight dip from 56%.
  • Three-Quarters of rural voters rate their community's cost of living as "only fair" or "poor," a 25 percentage point rise from a similar 2017 survey, reflecting decades of lower wages for rural Americans.
  • Only 17% of voters report a "positive impact" from Trump's healthcare policies, while 41% say they experienced "no impact" and another 41% report a "negative impact" on their costs.
  • Democratic candidates may benefit more from rural Republicans staying home than switching parties, an outcome that could influence competitive Senate races in Ohio and Michigan this November.
  • Healthcare costs and gas prices rank as top economic worries for rural voters, with nine in 10 saying it is "extremely" or "very" important for candidates to address these expenses.
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Economic frustration tests Trump’s standing with rural voters, new AP-KFF poll finds

About half of rural American voters believe the economy is worse off now than when President Donald Trump returned to office.

·Orlando, United States
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Winnipeg Free Press broke the news in Winnipeg, Canada on Wednesday, September 23, 2026.
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