US EditionDwyane Wade Reveals $91B Industry’s Struggles, Affecting Steph Curry, LeBron & More
Steph Curry is free to sign new sneaker deals or operate Curry Brand independently while his Curry 13 sneaker releases in February, attracting interest from major brands, industry sources say.
6 Articles
6 Articles
Washington, Nov 21 (EFE).- Stephen Curry and Under Armour have put an end to a 12-year sponsorship relationship that left four NBA rings along the way, two awards to 'MVP', 13 models of their line of shoes and a brand of their own, Curry Brand. The NBA star stays with the brand and becomes a 'free agent' to sign with anyone she wants. Curry signed with Under Armour in 2013, when he expired his contract with Nike, who had sponsored it in his earl…
Dwyane Wade Reveals $91B Industry’s Struggles, Affecting Steph Curry, LeBron & More
The sneaker business saw an unexpected upheaval in mid-November. With almost no warning, Stephen Curry ended his 13-year-long partnership with Under Armour. After they see the final campaign through in 2026, the Warriors star is taking the Curry Brand elsewhere. And almost immediately, he’s sent out feelers. When the Dubs arrived in Florida for their back-to-back schedule, two franchise legends got special nods through Curry’s sneaker choices. B…
Shaquille O’Neal Working to Bring Stephen Curry and Angel Reese Together as Talks Reportedly Begin
tephen Curry has officially stepped into uncharted territory — and the sneaker world is buzzing like it hasn’t in years. After 13 seasons as the global face of Under Armour, the Golden State Warriors superstar is now a free agent, free to lace up anything he wants. And his next move has the entire sportswear industry watching. For the first time in over a decade, the most influential point guard of his generation is openly exploring his options.…
Kendrick Perkins Claims Steph Curry Is “In His Feelings” After Under Armour Negotiations Didn’t Unfold as Expected
Steph Curry shocked the basketball universe when he parted ways with Under Armour this past month. Citing a disappointing negotiation over a new deal with the company, the four-time NBA champion decided to step away from the brand. Marking a new era with Steph as a free agent in the shoe industry, with many wondering if he’ll sign with another big brand next. Curry had been with Under Armour for 13 years before leaving. He was the leader of the…
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