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Duke's Mayo Launches New National Campaign, "Mayo Is Coming," with Over-the-Top Debut at the Duke's Mayo Bowl
Duke's Mayo unveiled a national campaign featuring a new commercial and fan events at its namesake bowl, donating $10,000 to Ronald McDonald House Piedmont Triad charity.
- At the 2026 Duke's Mayo Bowl, the brand debuted the "Mayo Is Coming" campaign with a:30 spot on the jumbotron and during the televised broadcast.
- Duke's Mayo tapped the bowl's spectacle because its larger-than-life moments and sold-out Duke's Mayo Maniacs section amplify fan energy and visibility.
- Fans saw over-the-top activations such as a parachute drop of plush Duke's Mayo jars, MayoMen squirting mayo, and Tubby-led challenges, with Chef Tobias Dorzon demoing Mayo dishes for ESPN announcers.
- The event ended with tradition and a charitable gift as Wake Forest defeated Mississippi State, and Duke's Mayo donated $10,000 to Ronald McDonald House Piedmont Triad, said Rebecca Lupesco.
- Duke's heritage and product range position Duke's Mayonnaise as a national staple, anchored by its 1917 recipe and varieties like light, olive oil, and flavored mayonnaises, tartar sauce, sandwich relish, and Duke's Southern Sauces.
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Chatham Star Tribune+57 Reposted by 57 other sources
Duke's Mayo Launches New National Campaign, "Mayo Is Coming," with Over-the-Top Debut at the Duke's Mayo Bowl
CHARLOTTE, N.C., Jan. 3, 2026 /PRNewswire/ -- Duke's Mayo turned heads once again at the 2026 Duke's Mayo Bowl, this year launching its new campaign, "Mayo Is Coming," to celebrate the brand's expansion nationwide. The high-energy bowl game is known…
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Total News Sources58
Leaning Left7Leaning Right6Center27Last UpdatedBias Distribution67% Center
Bias Distribution
- 67% of the sources are Center
67% Center
L 18%
C 67%
15%
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