US EditionDuke Announces Streaming Partnership with Amazon
Prime Video will exclusively air three Duke neutral-site games per season and add NIL opportunities as part of Amazon’s first college sports deal.
- On Thursday, April 30, 2026, Duke University and Amazon announced a multiyear agreement to exclusively stream three marquee men's basketball games per season on Prime Video, marking the first such deal for a major collegiate program.
- Duke athletic director Nina King said the collaboration creates "meaningful opportunities" for student-athletes to generate revenue outside the approximately $20.5 million revenue share cap while expanding the program's global reach.
- The exclusive broadcast schedule features three neutral-site games: UConn in Las Vegas on Nov. 25, reigning champion Michigan at Madison Square Garden on Dec. 21, and Gonzaga in Detroit on Feb. 20.
- Following its 11-year deal with the NBA and exclusive coverage of Thursday Night Football, Amazon's first foray into live college sports represents the streaming giant's aggressive expansion into collegiate media rights.
- As schools maximize revenue for championship pursuits, other streaming brands increasingly target college sports rights, with industry experts suggesting this pioneering agreement could trigger an arms race in coming years.
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47 Articles
Amazon Prime Video reaches deal with Duke Blue Devils to air 3 games per season
Streaming provider Prime Video is diving into college sports by partnering with one of college basketball’s biggest brands: Duke. Amazon and Duke announced Thursday they had reached a multiyear agreement to broadcast three of the Blue Devils’ neutral-site nonconference matchups per season. This marks the first college partnership for Prime Video, which has aired NFL and NBA games among other sports. This fall’s broadcasts include a Nov. 25 match…
Amazon-Duke TV Deal Is a First
Amazon is stepping into live college basketball with a new deal centered on Duke men's games at neutral sites. The two announced an enterprise partnership on Thursday that includes Prime Video carrying three high-profile nonconference games next season: against UConn in Las Vegas on Nov. 25, defending national champion Michigan...
Associated Press News
Amazon's Prime Video dives into college sports in partnership with Duke men's basketball
Streaming provider Prime Video is diving into college sports by partnering with one of college basketball’s biggest brands: Duke.
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