Dua Lipa announces new role ahead of campaign
Dua Lipa will lead Nespresso’s Vertuo World campaign to modernize the brand and attract younger consumers, with over 200,000 likes on her announcement post.
6 Articles
6 Articles
Dua Lipa Joins George Clooney as Nespresso’s New Global Brand Ambassador
Dua Lipa has signed on as Nespresso’s new global brand ambassador, adding another major partnership to her growing list of brand deals. In an announcement tied to the launch, the company said the singer will lead its new worldwide campaign, Vertuo World. The campaign is set to debut on April 14, with longtime ambassador George Clooney also appearing. The company described the collaboration as a way to connect with a new generation of coffee drin…
At TV Azteca Quintana Roo we tell you how Dua Lipa becomes the new ambassador of a premium coffee brand and what this collaboration means for her fans and coffee lovers The singer Dua Lipa has been named the new global ambassador of Nespresso, marking a new stage for the recognized premium coffee firm. The artist, considered a cultural icon of her generation, will lead the international campaign “Vertuo World”, with which the brand seeks to conn…
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