US EditionDriving a legacy brand into the future
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Driving a legacy brand into the future
Pictured above: Billboard from the Tell New Zealand About Your Car campaign. In a country where one dominant player in the online used car marketplace has become the default for car listings, one legacy brand is shaking up the status quo. Auto Trader has staged a remarkable comeback. With the support of Japanese automotive group Optimus and the creative expertise of Auckland agency 4AM, Auto Trader has rebranded itself as a dynamic, user-driven …
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