Patagonia says the performer’s trademark bid and branded merchandise could confuse consumers, while Pattie Gonia says the case could cost more than $1 million.
On Wednesday, drag queen and climate activist Pattie Gonia announced she will fight a $1 trademark lawsuit filed by outdoor apparel giant Patagonia, escalating a dispute over her name and environmental work.
Patagonia filed the California federal lawsuit in January to protect its brand, alleging that Gonia's name and activities could confuse consumers about her relationship with the company.
In an open letter posted to Instagram, Gonia argued the case threatens her 8-year career, warning it could "grind me down so far that I can't continue to operate."
Challenging Patagonia's mission to save the home planet, Gonia invoked founder Yvon Chouinard's words: "You are what you do, not what you say you are," suggesting the lawsuit contradicts company values.
Urging CEO Ryan Gellert and the Purpose Trust to intervene, Gonia stated, "I ask you to intervene and drop this lawsuit today," seeking resolution outside of court.
US-Dragqueen Pattie Gonia is known for environmental activism. Now, the brand Patagonia, which is actually similar, is going against the name. And harvests a shitstorm online.