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Drag Queen Pattie Gonia Slams Patagonia's Lawsuit, Alleges $1 Million Cost

Patagonia says the performer’s trademark bid and branded merchandise could confuse consumers, while Pattie Gonia says the case could cost more than $1 million.

  • On Wednesday, drag queen and climate activist Pattie Gonia announced she will fight a $1 trademark lawsuit filed by outdoor apparel giant Patagonia, escalating a dispute over her name and environmental work.
  • Patagonia filed the California federal lawsuit in January to protect its brand, alleging that Gonia's name and activities could confuse consumers about her relationship with the company.
  • In an open letter posted to Instagram, Gonia argued the case threatens her 8-year career, warning it could "grind me down so far that I can't continue to operate."
  • Challenging Patagonia's mission to save the home planet, Gonia invoked founder Yvon Chouinard's words: "You are what you do, not what you say you are," suggesting the lawsuit contradicts company values.
  • Urging CEO Ryan Gellert and the Purpose Trust to intervene, Gonia stated, "I ask you to intervene and drop this lawsuit today," seeking resolution outside of court.
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39 Articles

Lean Left

US-Dragqueen Pattie Gonia is known for environmental activism. Now, the brand Patagonia, which is actually similar, is going against the name. And harvests a shitstorm online.

·Germany
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Lean Left

The outdoor clothing company sued for $1 to a drag queen and environmental activist because of her art name

·Italy
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in-sightpublishing.com broke the news on Wednesday, May 27, 2026.
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