Drag Queen Pattie Gonia Slams Patagonia's Lawsuit, Alleges $1 Million Cost
Patagonia says the performer’s trademark bid and branded merchandise could confuse consumers, while Pattie Gonia says the case could cost more than $1 million.
- On Wednesday, drag queen and climate activist Pattie Gonia announced she will fight a $1 trademark lawsuit filed by outdoor apparel giant Patagonia, escalating a dispute over her name and environmental work.
- Patagonia filed the California federal lawsuit in January to protect its brand, alleging that Gonia's name and activities could confuse consumers about her relationship with the company.
- In an open letter posted to Instagram, Gonia argued the case threatens her 8-year career, warning it could "grind me down so far that I can't continue to operate."
- Challenging Patagonia's mission to save the home planet, Gonia invoked founder Yvon Chouinard's words: "You are what you do, not what you say you are," suggesting the lawsuit contradicts company values.
- Urging CEO Ryan Gellert and the Purpose Trust to intervene, Gonia stated, "I ask you to intervene and drop this lawsuit today," seeking resolution outside of court.
61 Articles
61 Articles
A company from the USA is suing the Dragqueen Pattie Gonia for a trademark dispute over the artist's name. She is talking about an attack on her work.
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Patagonia lawsuit targets Pattie Gonia name and advocacy work
Drag queen and environmental advocate Pattie Gonia asked outdoor clothing company Patagonia to drop its trademark lawsuit, saying the case could erase the activist’s name and advocacy work.
Patagonia Sues Drag Queen "Pattie Gonia" for Trademark Infringement
Pattie Gonia accused the Patagonia brand of attempting to “erase an activist” by suing her for attempting to trademark her name. (photo Mitchell Overton, all courtesy Pattie Gonia)Activists and LGBTQ+ advocates are voicing public outrage against the outerwear brand Patagonia after it sued the drag queen Pattie Gonia for trademark infringement. Pattie Gonia, the drag persona of Oregon-based LGBTQ+ and environmental activist Wyn Wiley, took to Ins…
Drag Queen Pattie Gonia Fires Back at Patagonia Trademark Lawsuit
By: Paul Goldberg – Senior Correspondent | LGBT Business Finance News PORTLAND, Ore. — (May 29, 2026) — A high-profile trademark dispute between outdoor apparel giant Patagonia and superstar drag queen climate activist Pattie Gonia is rapidly escalating, with the LGBTQ advocate accusing the billion-dollar corporation of choosing a politically charged moment to challenge her [...] The post Drag Queen Pattie Gonia Fires Back at Patagonia Trademark…
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