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Streaming Channel Meant for Pets Launched in China
Tencent said 66% of dog owners leave television on for pets, and PetTV uses tailored colors, refresh rates and audio for cats and dogs.
- Chinese tech giant Tencent launched PetTV, a 24-hour streaming channel designed for cats and dogs, to keep pets company while owners are away. The service features curated clips of animals to entertain pets during the workday.
- Tencent Video introduced the channel after market research revealed that 66 per cent of dog owners leave televisions on for their pets when away. The company designed the channel's colours, refresh rates and audio frequencies to suit animal senses.
- China's urban pet market is estimated to reach 405 billion yuan by 2028 according to PetData, reflecting strong household spending patterns. Last year, households spent more than 3,000 yuan on dogs and more than 2,000 yuan on cats for care needs.
- Some viewers have critiqued PetTV's initial programming balance in the platform's chatroom. One person wrote, "This is all dog content, when will the cat programme be on?" highlighting demand for expanded feline offerings.
- PetTV faces competition from established pet media rivals including America's DogTV and Popular Headspace, which posted a 6-hour calming music video on YouTube this week. Tencent Video plans to incorporate third-party content to strengthen its library.
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41 Articles
41 Articles
In China, cats and dogs can fill the time when their owners are away with a special all-day pet program on a streaming content platform recently launched by Chinese tech giant Tencent.
·Ljubljana, Slovenia
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In China, cats and dogs can fill the time when their owners are away with a special all-day pet program on a streaming content platform recently launched by Chinese tech giant Tencent.
Coverage Details
Total News Sources41
Leaning Left5Leaning Right8Center19Last UpdatedBias Distribution59% Center
Bias Distribution
- 59% of the sources are Center
59% Center
L 16%
C 59%
R 25%
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