Super Smash Bros. Creator Masahiro Sakurai on His Working Style, the Changing Industry, and 'Unsustainable' AAA Development

Super Smash Bros. Creator Masahiro Sakurai on His Working Style, the Changing Industry, and 'Unsustainable' AAA Development

Back in March this year, game industry veteran Masahiro Sakurai received a lifetime achievement award at the 30th AMD awards. In an interview by ITMedia Business Online conducted at the time (recently republished on Yahoo Japan), Sakurai revealed why he doesn’t hire people, reflected on how the games industry has changed, and touched on the potential use of generative AI in development.Sakurai is best known as the creator behind two of Nintendo’…

Smash Bros creator Masahiro Sakurai laments loss of “all rounder” devs as AAA forces devs into specific roles

Masahiro Sakurai, the creator of Kirby and Super Smash Bros, laments the loss of all-rounder developers in the games industry.

AAA Game Development Is Unsustainable But Generative AI Can Help, Smash Bros. Boss Says

"The only effective breakthrough I can think of at the moment is generative AI."

Masahiro Sakurai says there is a shortage of "all-rounder" game directors in the industry, with devs becoming increasingly specialized in narrow fields - AUTOMATON WEST

Masahiro Sakurai talks about the shortage of "versatile directors" - noting specialization and subdivision of game development as the cause.

Masahiro Sakurai Discussed Generative AI in Game Development

Masahiro Sakurai brought up generative AI as a possible solution for sustainable development of large-scale games in a Japanese interview.