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Danish grocery chain to distinguish European from US goods

  • Salling Group will introduce a new label on electronic price tags to indicate European-owned brands in March, according to CEO Anders Hagh's LinkedIn post.
  • A Facebook group named Boykot varer fra USA has gained almost 30,000 members, reflecting growing interest in boycotting American goods.
  • Store owner Mette Heerulff Christiansen observed increasing rejection of American products among customers.
  • Salling Group maintains that the stars on price tags are intended as a customer service and do not involve high politics, as stated by Jakob Krogsgaard Nielsen.
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DR broke the news in Copenhagen, Denmark on Thursday, February 27, 2025.
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