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Do the CrossFit Games Still Benefit Affiliates? - Two-Brain Business

The CrossFit Games turn 20 this year. Are they still doing their job for affiliates? I worked for CrossFit HQ. I’ve owned my gym for 20 years, through the Games’ entire rise. I just interviewed the new CEO at the Two-Brain Summit. And I recently made the decision to reaffiliate my own gym. The Games, as they exist today, don’t bring a single new CrossFitter into your gym. But that doesn’t mean the concept behind them is dead. How the Games Start…
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twobrainbusiness.com broke the news on Wednesday, July 22, 2026.
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