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DNA Ends up Auctioning: What 23andMe's Failure Teaches - Digital Agenda

The failure of 23andMe has transformed millions of genetic profiles into an asset to be sold at auction.From the American Chapter 11 to comparison with the European GDPR, the case shows how fragile the boundary between corporate heritage, privacy and consent of users is.The article DNA ends up auctioning: what 23andMe's failure teaches comes from Digital Agenda.
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The failure of 23andMe has transformed millions of genetic profiles into an asset to be sold at auction.From the American Chapter 11 to comparison with the European GDPR, the case shows how fragile the boundary between corporate heritage, privacy and consent of users is.The article DNA ends up auctioning: what 23andMe's failure teaches comes from Digital Agenda.

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agendadigitale.eu broke the news on Tuesday, September 1, 2026.
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