Disney and Formula 1 Extend Partnership Through 2028, Adding Pixar's 'Cars'
The expanded deal adds Cars-themed merchandise, race-weekend activations and Make-A-Wish initiatives as Formula 1 says 57% of new fans are under 35.
10 Articles
10 Articles
Flavio Briatore praises the work of Liberty Media, which has led Formula 1 into a new era, especially thanks to the Netflix hit "Drive to Survive".
D23 News: Pixar's "Cars" Races into Disney's Formula 1 Partnership with a New Merch Line
Disney and Formula 1 are extending their global collaboration through 2028, with Disney and Pixar’s Cars joining the high-speed partnership for the first time.What’s Happening:Disney and Formula 1 have extended their global collaboration through 2028, adding another season to the partnership's original plans.The announcement was made at D23: The Ultimate...
Disney and Formula 1 extend partnership through 2028, adding Pixar's 'Cars'
Disney and Formula 1 are extending their collaboration through 2028, introducing Disney and Pixar's "Cars" to the global program with Lightning McQueen racing into the Formula 1 Gran Premio d'Italia at Monza.
Lightning McQueen joins F1 as Disney deal expands
Formula 1 has extended its commercial partnership with Disney through to the end of the 2028 season, with Pixar's Cars franchise set to become the latest addition to a collaboration.The agreement builds on the "Fuel the Magic" programme that launched in 2025 and initially centred around Disney's Mickey & Friends characters. Since then, the partnership has expanded across race-weekend activations, merchandise collections, digital content and fan …
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